Herd is a slow knitwear brand based in Brussels, founded in 2022 by designer Heloïse Coune. After studying fashion at Manchester Metropolitan University, Heloïse returned to her roots with a desire to create clothing that feels intimate, intentional, and deeply connected to nature.

 

Each piece is inspired by the textures, tones, and the natural world. From soft mossy greens to earthy neutrals and tactile fringe, the designs reflect a love of raw materials and craftsmanship. Every item is thoughtfully hand-knitted using responsibly sourced yarns, prioritizing both quality and comfort that lasts.

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Romantic and ethereal, our collections often explore softness and feeling. Inviting the wearer into a world of warmth, nostalgia, and femininity. Beyond the studio, the brand frequently collaborates with musical artists to craft custom looks for stage and visual projects, merging fashion with performance and storytelling.

Herd is a celebration of slow processes, emotional design, and the beauty of handmade things.​

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Un projet administré par Smart Coop - entité pilotant Productions Associées asbl, Rue Coenraets 72 1060 Saint-Gilles TVA BE 0896 755 397

Retrouvez nos conditions générales de vente ici

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