Herd is a slow knitwear brand based in Brussels, founded in 2022 by designer Heloïse Coune. After studying fashion at Manchester Metropolitan University, she worked with brands in London and Antwerp before returning to a more hands-on practice, working directly with yarn to develop garments.

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The collections are built through textile experimentation, using mostly deadstock and natural fibers. By combining different yarns, weights, and techniques, each piece develops its own texture and shape.

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Alongside one-off pieces, Herd offers a ready-to-wear collection handmade in Italian merino wool. All garments are produced in small quantities, with a focus on material and process.

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The brand also works on commissions with musical artists and performers, creating custom pieces for stage and visual projects.

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Un projet administré par Smart Coop - entité pilotant Productions Associées asbl, Rue Coenraets 72 1060 Saint-Gilles TVA BE 0896 755 397

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